PROJECT SUMMARIES
Portfolio
Shopify e-Commerce
Susu Intimates is an Australian-designed intimates label committed to making everyday women feel effortlessly elegant. Designed with timeless simplicity and crafted ethically in small batches in Bali, the brand embraces luxury, sustainability, and exceptional comfort.
The website for Susu Intimates reflects their mission by offering a seamless, inviting experience that resonates with the modern, conscious consumer. With a soft, neutral color palette, elegant typography, and stunning imagery, the design conveys sophistication and femininity. The site features a streamlined shopping experience with clear product categories, detailed descriptions, and responsive functionality.
WordPress | WooCommerce
YEH Events is a top event and equipment hire company, who also offer different packages, florals and planning services. The challenge was to organize extensive information into a user-friendly site that keeps brides engaged and conveys professionalism for brides to trust YEH with their special day.
I handled all the copywriting to capture YEH’s vibrant brand and incorporated a classic, timeless color scheme, giving the site a luxurious, cohesive feel.I loved working on this website as they had thousands of professional photos to choose from.
The website is sleek, modern and designed to be user-friendly and easy to navigate. I o Additionally, an e-commerce inventory function lets users browse hire items easily, enhancing the customer experience. Fully responsive and SEO-optimized, the site delivers an inspiring, seamless experience that connects users effortlessly with YEH’s full range of services.
WordPress | Multi-vendor Marketplace
Neurodiversity Toolbox is a multi-vendor marketplace dedicated to resources for neurodiverse individuals and their supporters. Built on WordPress with WooCommerce, the site supports diverse vendors and includes tools for e-commerce, blog content, and newsletter marketing.
I crafted a strong headline with clear copywriting to instantly communicate what the website offers and who it’s for. The design features vibrant, complementary colors and accessible fonts, creating a welcoming, professional look. High-quality stock photos enhance user trust, while responsive design and SEO optimization ensure a smooth, engaging shopping experience. This project has empowered Neurodiversity Toolbox to grow its online presence and support its mission effectively.
Wix
Assurity’s Wix website was designed to convey trust and expertise with a clean, mobile-first layout. A strong headline immediately informs users of Assurity’s offerings, while engaging fonts, colors, bullet points, and bold headlines keep the site visually engaging and on-brand.
Each service section includes clear calls-to-action, making it easy for users to find information or request quotes. Fully responsive and SEO-optimized, the site is easy for Assurity to update, ensuring clients can quickly access the details they need for informed decision-making.
WordPress | Landing Page
The Rocks Luxury Retreat is a serene Australian getaway, and this website was crafted for a valued repeat client who appreciates my style and collaboration. The goal was to create a luxurious, immersive digital experience that is both visually captivating and easy to navigate.
Featuring a welcoming landing page and intuitive booking options, the site’s neutral, earthy colors complement professional imagery, drawing users into the retreat's charm and nearby adventures. Designed for seamless user experience, all information is easy to find, with responsive design and SEO optimization ensuring the site performs beautifully across devices, capturing the essence of The Rocks.